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Spot UV business cards, also referred to as silk spot UV business cards, offer the opportunity to get a little more creative than your standard business card design. This technique will absolutely make your card stand out from the pack, no matter what services or products you are hoping to advertise. Silk business cards with spot UV utilize a specialized glossy coating on a select area of a business card design, often a logo or small accent piece. The portion of the card that has the coating will shine differently in the light, as well as have a different texture, putting a fun spin on the traditional business card.
Anyone can use this technique for their custom business cards, though it is especially high-impact for anyone who works in a creative industry such as interior designers, artists, photographers, or graphic designers. Choosing something that is a step up design-wise can indirectly communicate your talented aesthetic eye, sealing the deal with a potential customer.
Rush Flyers generally recommends that the spot varnish technique is used as an accent, rather than an overall design choice. For example, you can apply the look to your logo or your company name, but probably want to avoid spot varnishing all of the text on your card. For a really creative spin, use spot varnish for a geometric design on the back of your card.